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Our governing philosophy is to nurture innovative, creative, and scalable businesses with a razor sharp focus on creating solutions for India’s Wealthy. We take a disciplined approach to only invest in opportunities where we can credibly eliminate the non-systematic risk associated with the venture.

We view our investments as an opportunity to build successful and lasting partnerships. Therefore, we put a strong emphasis on aligning the interests of our firm with the long-term objectives of the prospective investee management teams. They must satisfy a specific consumer need in high end space and preferably adopt a globally proven model even if it is industry first in India.

All firms have to have an operating CEO who is the main promoter. Typically, the CEO is a highly qualified, respected and successful executive, with excellent execution track record of 15 to 20 years. He/She would have managed a P&L responsibility. The CEO must have a strategic vision, a strong belief in India opportunity, must possess high energy and a commitment to excel. Entrepreneurship should not be an option but should be born out of deep desire to create wealth during the most transformational decade in the history of India.

We typically invest between 50 L to 2 Cr in the initial stage. Follow-on investments into portfolio companies will have an upper limit of 10 Cr. We employ and promote strong governance and transparent operating models and expect our prospective investee companies to adhere to the highest operating standards.

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