Partners and Advisors

Gain access to funds from a curated group of ultra high networth accredated investors.

Estee was started in May 2008 when SEBI permitted Algo trading in India. Estee is a pioneer in building algorithmic investment and execution products and has a strong track record in Indian capital markets, being one of the leading stock brokers in India. Murli is a founding investor at Estee and an investor in Estee’s products. He is also a Board Member at Estee Advisors.
Moonbeam Advisory is a transaction advisory services provider (Sell side and Buy Side transaction advisory, M&A, Corporate Finance) and a distributor of Equity, Arbitrage and PMS products manufactured by Estee Advisors Private Ltd (“Estee”). Estee is a SEBI regulated quant-based investment management service provider. It is present across three lines of businesses i.e. Asset Management, Proprietary Trading, and Execution Services

Type of investment

Public market investments

Licensing requirements

Yes. We are a SEBI approved Algo trading firm.


AMFI (In process of obtaining ARN No.).

Core benifits

Relatively low rish with high liquidity and downturn protection of investment.


India. Currently dealing with INR investment opportunities.

Statistical Advantage

Minimal to no human intervention with Robust back testing to establish signal; out of sample validation.



High Execution Alpha • Ultra-Low Latency platform • Capacity of 10 MM+ orders/day


100+ years of combined tech/quant experience • Graduates from top global technology & business schools • Experts in Large scale trading systems


100 MM+ order data for analysis • Back-testing capability on 10+ years of data • 10GB+ trade data per day for analytics and continuous learning


Registered to trade multiple asset classes across major emerging markets • Regulated by CFTC/NFA (USA), SEBI (India),FSC (Mauritius)

What's different

Experienced team in providing wealth creation solutions across domains, geographies and products.

Statistical Advantage

• Sophisticated models identify investment opportunity • High speed; e.g. latency in single digit millisecond • Robust back testing to establish signal; out of sample validation • Consistent process to maintain an edg

Reducing Risk

• Minimal to no human intervention • Objective variable based criteria rather than human discretion • Manage risks real-time • Complete transparency


• World class low latency platform • Co-located with NSE, BSE, MCX, MCX-SX • Capacity of 10 MM+ orders/day • Tick by Tick Market Data • Fastest Execution • Smart Order Routing capability


• 50+ years of combined technology experience • 100+ Quant/Tech professionals • Stanford, Chicago, London Business School grads • IIT/IIM Grads • Experience building large scale high freq. systems


• 100MM+ orders data for analysis • Back testing capability on 4 years of historical data • 100GB+ trade data per day for analytics and continuous learning


• SEBI PMS registration. NFA , MAS, FCA, FSC • Licensed on CM,F&O,CD, Commodities - NSE/BSE/MCX/MCX-SX • Approved for algo-trading on NSE, BSE, MCX and MCX-SX

Partners & Advisors